How to choose a paid media agency: 8 questions to ask before hiring
Hiring a paid media agency? These questions help you separate business-focused partners from people who only launch campaigns.
Read article//Paid media
03Paid media management
Trovare plans, manages and optimizes Meta Ads and Google Ads campaigns, with display and remarketing when they fit the goal. We start with your offer, audience and business goals, then define campaigns and monitor what happens from the click to the inquiry.
Meta AdsGoogle AdsDisplayLead generationReports
Request a paid media diagnosisShare your goal and current campaign situation so we can discuss the diagnosis and define the scope.
Trovare assistant · AI
Which service fits your needs?
This is an initial suggestion. Scope and investment are agreed with the team; results are not guaranteed.
Who it's for
It makes sense if...
Start advertising
For small businesses, clinics and service professionals planning customer acquisition through Meta Ads and Google Ads.
Review existing campaigns
For businesses already advertising that need to understand cost per lead, contact quality and the connection with their sales process.
What we deliver
From diagnosis to delivery.
Meta Ads and Google Ads
Campaign planning, setup and management, with channels, audiences and keywords defined around your goals and market.
Display and remarketing
Display campaigns on the Google network and remarketing to re-present your offer to people who already showed interest, according to each campaign goal.
Ads and landing pages
Creative guidance, tracking and recommendations for landing pages and lead handling may be part of the agreed scope.
Lead analysis and reports
Monitoring metrics, cost per lead and contact quality within the context of your business and conversion capacity.
Investment optimization
Audience and creative tests, budget adjustments and data analysis to guide the next decisions.
How it works
Project stages.
01
Diagnosis
We understand the moment, bottlenecks and real goals before taking action.
02
Strategy
We define priorities, channels and messages based on what we found.
03
Execution
We put the plan into practice with content, media and technology working together.
04
Analysis
We track results within the business context, not just the numbers.
05
Optimization
We continuously adjust the course to keep growth moving with direction.
Related case
Paid media in practice
Explore the context and work behind each project. Historical results are not a promise of performance for new campaigns.
Home builder
Lead generation from scratch
Lead generation from scratch, with investment under control.
Paid mediaLeads
LegaltechLaunching a digital solution in Brazil
Launch of a Portuguese digital solution in the Brazilian market.
Social mediaPaid media
Bruna YogaAcquiring and converting new students
Acquiring and converting new students at a controlled cost.
PerformanceConversion
Make an informed decision
Before hiring a paid media agency
How much to invest in Meta Ads each month: a practical calculation
There is no magic budget for Instagram and Facebook ads. Learn how to calculate your Meta Ads investment from your customer goal, cost per lead and closing rate.
Read articleMeta Ads or Google Ads: which should you choose to generate customers?
Meta Ads and Google Ads work in different ways. Understand active demand versus created demand and choose the channel that fits your business right now.
Read articleWhat is cost per lead (CPL) and how do you know if yours is good?
Understand cost per lead, how to calculate campaign CPL and why a low CPL does not always mean a good result.
Read articleQuestions
Frequently asked.
How do I start working with Trovare?
Contact us with your goals, market and current campaign situation. We start by reviewing your offer, audience, region, campaign history, landing page and lead handling, then define the scope.
Are the ad budget and management fees the same?
No. The ad budget goes to advertising platforms. Management and production cover planning, setup, monitoring and optimization. The scope depends on your business needs.
Do you run display advertising?
Yes. Display and remarketing can be part of the scope when they make sense for the campaign goal and audience, alongside Meta Ads and Google Ads.
Do you guarantee a number of leads?
No. Lead volume and quality depend on your offer, market, budget, follow-up and other factors. We structure, monitor and optimize campaigns transparently.
How much do I need to invest in ads?
It depends on your client goal, the cost per lead in your market and your closing rate. In the diagnosis, we calculate a realistic budget for your objective.
Which platforms do you advertise on?
We work mainly with Meta Ads (Instagram and Facebook) and Google Ads, choosing the right channel for each goal and audience.
How do I track the results?
You receive reports with the key metrics, such as cost per lead, lead volume and conversions, so you can follow your return on investment.
Other services
Let's talk
Your marketing can have more direction.
info@agenciatrovare.com
Support in Portuguese, English and Spanish
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